adam smith- can machines be marketed to value each next child born?

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chris.macrae@yahoo.co.uk - related reference in 1999 while working for the world's largest ad agency- and one of the big 5 accountancies -  i guest edited

the triple special issue of journal of marketing management on valuing sustainability of the world's most purposeful brand networks/leaders value communial pride and individual passion  =sports havent yet been pivotal to the deepest chnages our societies need to survive - will their ldeaddes be transfmred kin time and what is will be gthe vkigtal educational lessons ?

every decade since the 1960s its become harder for youth to find the treal heroines and heroes they need for their generation to advance the human lot let alone be the firts generation to sustain our species

this is a problem that olders have spun with both mass media and the misleadingly branded social media- they have for example created platforms in which itis possible in some sports to become top of the world while you are a teenager but finding real heroes who are solving humanity's biggest problems like beating the virus, ending  abuse of people by skin color or sex, returning to a world where nations invet more in education than arms ...

i have stidied statistics of media since 1976 - i of globln the 1980s i helped mit collect the largest database ever of global brands and what societies in over 50 countrkies and many hundreds of market sectirs most wanted - there was always a problem- humans wanted safety most but most often had no idea which corporations valued the core knowledge of safety eachdifefrent market bore respomsibility for- so they often tried a new brand if was presented by a sportingor fashionable superstar 

I am not blaming a young superstar for needing to focus on their sport and to gain funacial independence but somewhere between the agents and those who adminstrtated the sports something was very wrong - look at hom many sports from the olympics to soccer were run as not for profits- this basically meant that banked out of switzerland some adminstrators took far more mloney out of the sport than could have been inveted in its safety- look at the absurd us gynmnastics who main doctor was a sexual abuser; look at how fifs according to americanm laywers becamse a hoiuse of tghoeves taking backmandres from place sponsors; look at how the olympics contributed to the finacial ruin of greece and brazil - and is now telling japan the main liabilityof being gthe host in  the  efra of the  virus is japans- nonsense if the  olympics is ever staged again japan should be a co-owner 

i was first asked to propose a program for a superstar in 1990   -the case wasthe ayrton seena foundation -  by accident i had folowed formula  1 since 1973  and  really wanted to see ayrton senn  gtransition the sport but gthen he was killed in a race- 

when you ,loom at the role media plays in creatijng stars- i have debated  with the bbv from the first freality tv shows that they were missing an opportunity to help a start up universityofstars transition from fame to whatever was the deepest crists their race or generation suffered from that matched the stars ownpassion 

here's a list of stars i admire in spte of not yet  gaining any real support from eietherthe emdia orthe adminsyrators

 

this is just the start of a survey i wouldlove top herafrpo, your nation and sportsperspectove  of who  cpuld be  who in linking in youth to the heroines and heroes they will need gto be the sustainability generation.

Until his tragic death kobe bryant was

the most valuable us sports star turned hero.

He'd worked out a way to transfer value of basketball

to its main producers - young black youth- in a market

where colege and professional commissioners have appropriated

far too much . Kobe had also set up an investment partershup that

was brilainat at choosing edutech startups 

 

 i realsie americans wont like the idea that the most valuable womens heroine is japanese but they should look again as her family is also Haitian. Its my hope that when shre retires the mix of Jpanese royal family and regional ;politic ian s will ask to be an ambassador to whichever makes more sense at the time of  uk usa UN or somewhere else of her chpice. The Japanese Emperors family are old style in their ,love of tennis- there is no better game than amateur doubles for examining teamwork If the williams were smart they would also reach out to foriming a global council of womens superstars capable of standing up within nations for endig racism as well as across borders

 

the nfl has a very big problem -having trashed  Colin Kaepernick  for so long at minimjum their commissioner will need to resign and that wont happen unless the owners of the francbise value lives mater more than they have in the past. It all comes at a strange time - i cant see indoor stadiums returing to profitability until the virus is gone which i still expsct to be 2024- Its also peculira that as a player for the silicon valley region, the bug data internet companies i usa never prioritised tracing apps. There's a lot more than play on the field to watch in this sport- will coleges and colege football return unti a vaccine is found. Will the ,lkives magter movement naviagte this more smartly than gthe media and those who have previously profited most from making american football male americans favorite tv sport

that other uniquely american sport nascar racing has a diferent problem - with ponly one top circuit b;ack driver bubba wallace-  how can that sport chnage its culture from what seemed to be black lives agnostoc to a leading gtransformer of american society

when you look at wall street summer 2020, you get the impression that anlysts belive it will soon be big business as normal - while i dont think they have worked out that the 2 wasy that lives matter (skin color, end virus) both call for much more real community trust building less psectaor sporting and ads

maybe the future of sports as a movement for chnage is going to be led less by americans than wall stret believes- what matters is we get back to brand freality- uniting humans around what we all need to linkin by doing not by watching, triviaiising - youth need to educated with more ,love than that

 

       

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